Named "Belle of the Ball" at the 2011 Detroit Auto Show, the Toyota Vision Wall is a large-format interactive installation leveraging a great deal of UX intelligence and bleeding edge technology.
Our team at PUSH collaborated in concepting and UX, and led development of the application. The result: a beautiful, highly interactive display application that amazed and amused everyone from playful children to Mr. Toyota himself.
The project was a collaboration with GPJ (experience marketers), Juxt Interactive (lead agency) and Hush (motion graphics).